I never found any of Apple's products appealing if I'm honest. It is(/has become) a bit of a status symbol. Same thing with that iPad at the time; It had no purpose what so ever, yet there were many who pre-ordered one. Just for fun. A pretty expensive toy if you ask me.
With that said, as a phone, the iPhone is probably also just good at what it does. There are tons of apps for it, which allow a great deal of personalization. But like I said, I think it's mostly because it's a status symbol. Then again, any phone is a good one these days. When it comes down to plainly making phone calls that is. ^W^;
I have an old
Siemens A50, and frankly, I don't see how an iPhone would be any better in terms of communication. :3