LOL Kiwong nice AD!! Is that a popular beverage in AU? -have
You "Cracked a Solo before?"
I remember learning when they really targeted women for smoking, saying it was the sign of a true independent modern woman, in the US and had a group of well-dressed women marching in the Easter Parade-(wow that was 1929 looking at the wiki)... That sky-rocketed cigg sales after that to females wanting to make a statement. Genius of the sick the Edward Bernay's.
Torches of Freedom - Wikipedia, the free encyclopedia
Oh yeah Virginia Slims, too in the 1960's-so crazy to think that tobacco is a sign of freedom.
https://www.youtube.com/watch?v=FSo6yxgiWKA
http://www.jimsburntofferings.com/adsvirginiaslims_ads.html
This brings up some more great points about who is really behind these popular "Movements" for freedom and rights, it's never who you think and what you think.
I found this also interesting-
“IT’S UP TO THE WOMEN”Edward Bernays, Eleanor Roosevelt, and feminist resistance to shopping for patriotism
Jane Marcellus
In 1932,
Ladies’ Home Journal (LHJ)
ran an extensive campaign, orchestrated by public relations pioneer Edward Bernays, to persuade American women to end the Great Depression through consumer purchases. Although the campaign failed, it is historically significant, illustrating how PR and magazines worked together to prescribe women’s roles—a point little explored by feminist historians. While some women read the campaign hegemonically, others resisted its message, even adapting campaign language to suggest alternative plans. Foremost among these, I argue, was Eleanor Roosevelt (ER), whose 1933 book title,
It’s Up to the Women
, is identical to the campaign’s slogan. Attributed to ER alone, the slogan has been reprised in twenty-first-century Democratic presidential campaigns and used elsewhere. Patriotic shopping has also reemerged in recent crises. Although less important to feminists, FDR’s (Franklin D. Roosevelt) famous “fear” line from his First Inaugural address resembles language in
LHJ campaign. Thus, the campaign can be seen not only as a site where the contested nature of women’s roles was played out but one that illustrates how media language can be repurposed to shape changing cultural and political messages.