Every person, male or female, is basically fine just the way they are, and they were meant for a certain kind of person already present in the opposite sex. The problem is that men tend to think in numbers - so if they don't score often enough, it starts to gnaw away at their sense of pride and self-respect. As long as that instinctive spread-the-seed mentality exists in men (which I think it always will) then there will be a market for this kind of thing. Sad perhaps, but true.
Well.. my problem with this "spread the seed" kind of thing is that.. it's only a meme that people believe in. People are taught this mindset, they don't learn it.
Yea there actually is a 'spread the seed' thing but that's actually in everyone.. and to say that that's the reason why one person should be promiscuous is kind of outlandish to me. What about overpopulation? Or keeping the genes varied? Promiscuity doesn't make sense biologically speaking in my perspective, it only makes sense because people can have had the tendency to be greedy. If there were no such thing as a condom how could we keep up with all the resulting pregnancies and such, and STDs that go around these days? Means a lot of babies would not be cared for, and a lot of STDs. It's kind of selfish. If we are giong to survive as a species we are going to have to really focus on simplicity. What's better, every woman having 20+ babies the world overpopulated everyone is closely related to each other that we would have resulting inbred offspring and we can't even take care of all of them, let alone one if you are trying to raise 20 or so at the same time....
and I think there are probably more reasons one can think of to not having such a greedy mentality when it comes to relationships and mating.
I don't think we biologically are geared to have non-serious relationships, if that makes any sense. Life is not a "game" at least in a certain sense. When we were just starting out do you think we could stand such game playing, unnecessary competition, war; no focus on achieving success, striving towards higher ideals, unnecessarily competing over others and being greedy; what are we striving for again? wars, or peace? Sure there are Sports, but life itself and mating, when it's such a serious thing is cannot be a sport. no it would have us dead, literally, at least in the long run, even in the short run, not to mention alienation from a tribe that actually works together to ensure survival of each member, which would otherwise not have occurred by oneself.
if humans want to survive they can't be so selfish and greedy.
besides that... we need to be more individual within the whole but still individual, if that makes any sense to you, and just like most media that builds up all these ideals, and expecting everyone to be perfect, degrading anyone who doesn't 'fit in' with these ideals, makes for problems. At least people should be more or less detached from these ideas so it doesn't interfere with their relationships in a very negative way.