Bianca said:
It may be a drop in the bucket to you, but if you are a woman it effects you much more.
Just watch the first 5 minutes of the documentary I linked.
Your documentary doesn't go in depth enough.
Women are the only group in the world to be discriminated against in every human culture...think of a culture....and what ever it is, they treated women as second class citizens, one way or the other.
We are, from the first few minutes of birth, supposed to look and act a certain way. If you have a girl baby, you look at girly features, if a boy, you look for boy features...of course, besides the genitals, the babies are exactly alike.
Girls are discriminated against even before birth, many people prefer having a male child. (this was just in the news with asian parents not wanting a female child, and choosing to have a male instead)
Advertising that discriminates women is like a billionaire complaining he lost a quarter down a storm drain. When we're talking about equal rights for women, we have to criticize human society since the beginning of time.
Society as a whole will have to change before advertising is going to really change. Advertising is discriminating because society is discriminating, not the other way around.