Pale skin is very beautiful, and fake tan is completely and utterly THE most vile invention - ever. I'm pale, and i burn ever so easily - so i just pile on the factor 50, or avoid the sun altogether.
My paleness is one of the only things i like about my appearance! My arms and legs are bright white - and i show them off with pride! I sometimes even use white powder on my face to make me look paler (i'm not exactly a goth, but there are elements of goth in the way i look - like wearing white face powder!)
Don't be ashamed because of your pale skin. Use it as a statement against mainstream fashion - down with radioactive orange tans!